How to choose the best diamond


With so many diamonds to choose from, finding the one that’s right for you can feel overwhelming, especially when compared to a jewelry store where choice is much more limited. Consider the following step-by-step guide for choosing a diamond. Everyone’s diamond search is unique, but you may find this to be a helpful starting point.

 Step-by-Step Guide: How to Choose a Diamond

 1 First, identify the diamond shape desired by the recipient. If you do not know and cannot find out, consider round or princess cut.

2 Set a carat weight minimum based on the recipient’s preferences. If they have their heart set on a one carat diamond, even the most beautiful half carat stone will be a disappointment.

3 Start with the highest quality diamond of the shape and carat weight minimum you identified in steps 1 and 2, and begin making concessions in the following order until you arrive at a diamond that fits your budget:

  • First, lower the Clarity.Go as low as VS2 before making concessions in other areas.
  • Next, lower the Color. Go as low as H before making concessions in other areas.
  • Finally, lower the Cut. Go as low as Very Good in round diamonds, and Good in fancy shapes before making concessions in other areas.
  • If the diamonds that match your revised criteria are close to your budget, consider shaving off some carat weight in order to close the gap. A carat weight difference of 10% or less will be very difficult to detect visually.

4 If after following the steps above, you are still outside your budget, repeat the process with new thresholds:

  • First, further reduce Clarity. Go as low as SI1.
  • Next, reduce Color. Go as low as J. If you know the diamond will be set in yellow gold, you could safely drop to K.
  • Finally, reduce the Cut. Go as low as Good in round diamonds, and Fair in fancy shapes.

5 At this point, if you are still outside your budget, your next step will depend on your individual preferences and needs.

  • If the diamond you seek is under one carat, you could consider a drop to SI2 clarity.
  • If the diamond is both a brilliant cut and under 1.50 carats, an L-M color may be perfectly acceptable when set in yellow gold.
  • If size is the primary consideration, you could consider a Fair cut round or fancy shape.
  • If you are still well outside your budget, you may need to consider increasing your budget or reducing your minimum carat weight target.

6 Other options that are available to you:

    • Email , or call 1 (917) 475-1674 to speak to a diamond consultant.
    • Request a diamond price quote, telling us exactly what you are looking for. We will respond with options that best fit your criteria.

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